Position Summary:
We are seeking a dynamic and results-driven Sales & Catering Manager to join our Sales & Catering team! You will be responsible for generating revenue by selling and coordinating group meetings, events, and social functions at our hotel. You’ll play a key role in driving business growth by prospecting new clients, managing event logistics, and ensuring a seamless experience for clients and attendees. You will work closely with our Director of Sales and operations teams to execute high-quality events that exceed expectations.
Essential Duties and Responsibilities:
- Develop and execute sales strategies to achieve assigned revenue goals for group rooms, catering, meetings, and events.
- Proactively solicit new business through prospecting, cold calling, networking, referrals, site visits, and community involvement.
- Identify and develop relationships with corporate clients, local businesses, government agencies, sports groups, wedding planners, social organizations, and other key market segments.
- Manage existing accounts to encourage repeat business, increase account production, and build long-term client relationships.
- Respond promptly and professionally to incoming sales inquiries, requests for proposals, and leads.
- Prepare proposals, contracts, banquet event orders, and other sales documentation accurately and within established timelines.
- Conduct property tours and client presentations to showcase the hotel's guest rooms, meeting facilities, catering capabilities, and amenities.
- Negotiate rates, food and beverage minimums, meeting room rental, concessions, and contractual terms within established hotel guidelines.
- Maintain an active sales pipeline and accurate records of sales activities, leads, account production, and booking pace.
- Monitor market trends, competitor activity, and local business opportunities to identify potential revenue growth.
- Coordinate all aspects of catered events, meetings, banquets, receptions, and social functions from booking through completion.
- Gather client requirements, including event timelines, room setup, audiovisual needs, menu selections, dietary restrictions, and special requests.
- Prepare and distribute Banquet Event Orders (BEOs), resumes, and event details to the appropriate hotel departments.
- Communicate event requirements clearly to Food & Beverage, Banquets, Front Office, Housekeeping, Engineering, and other operational teams.
- Conduct pre-event planning meetings and client follow-ups to confirm event details and operational readiness.
- Oversee event coordination to ensure services are delivered according to the client's expectations and the hotel's standards.
- Serve as the primary point of contact for assigned clients and resolve service concerns professionally and promptly.
- Review event billing for accuracy, ensure contracted charges are applied correctly, and coordinate final invoice and payment follow-up as needed.
- Conduct post-event follow-ups to obtain feedback, resolve outstanding concerns, and generate repeat business.
- Manage group room blocks, rooming lists, pickup reports, cutoff dates, and other group-related requirements in coordination with the Front Office and Reservations teams.
- Ensure group contracts, room rates, attrition provisions, cancellation terms, and billing arrangements are accurately documented.
- Track group room pickup and event revenue to identify opportunities to maximize production.
- Coordinate VIP arrangements, special accommodations, and group arrival requirements with hotel operations.
- Communicate changes in group requirements promptly to all affected departments.
Qualifications:
- Previous hotel sales, catering, event planning, or hospitality experience preferred.
- Demonstrated ability to generate leads, close business, and develop lasting client relationships.
- Experience preparing sales proposals, contracts, event orders, and revenue reports.
- Strong organizational, communication, negotiation, and problem-solving skills.
- Ability to manage multiple events, client requests, and deadlines simultaneously.
- Proficiency in Microsoft Office applications, including Outlook, Word, and Excel.
- Familiarity with hotel property management systems, sales CRM platforms, and catering software preferred.
- Professional appearance, positive attitude, and commitment to exceptional customer service.
- Ability to work independently while contributing effectively to a team environment.